Article marketing when business or individual create articles, usually related to their personal industry (but not necessarily). They then allow these articles to be republished elsewhere, on the condition a bio — which should include contact information for the author and/or a link back to their website — is included with the article. This helps promote the company’s brand and improve their SEO.
But it’s not always easy to develop a good article marketing strategy, so here are some tips:
- As with most written content, your headline is important. Try some different strategies to see what works best for your niche, but it’s always good to focus on potential benefits to the reader; this will help draw them in.
- Article marketing takes time; it’s nothing something you’re going to see immediate results from. And you don’t want to get burned out, so take it easy at first. Try writing one or two a week or, if that’s too much, one or two a month. It’s may be six or nine months before you start seeing any results, so be patient.
- Perhaps the most important details is that your articles need to be good. They should provide valuable information to the reader and shouldn’t just be long-form advertisements. You want to present yourself as an expert on the topic or the industry, not just another hack trying to make money online. Your articles shouldn’t be too long, either; a good range is between 400 and 600 words.
- You will, however, want to shamelessly promote the articles you write. Utilize various social networks to share links to your content, promoting yourself and your brand.
- While submitting your content to various directories will help make it available online, there’s nothing wrong with being proactive and offering your content to niche websites. If their site is related to what you’ve written, they may be willing to publish it.
Tags: article, directories, marketing